Brochures are versatile. They do not only include the best offers your company has to offer but also work as the crucial marketing material. Even a simple trifold brochure can tell your brand story better than a flyer or a poster.
You can use the cover for an impressive brand introduction, reserve the body for products/services, and close it with a compelling call-to-action for maximum impact.
Your brochure design doesn’t have to be many pages long. It can be a simple trifold.
Here, we are going to shed some light on the trifold brochure design for quick attention.
Make your brochure bright
Your trifold brochure won’t go unnoticed if you use a single bright color. Choose the brightest option when you work with your brand colors. This will shift people’s focus on your desired area.
Use different color panels
To add visual interest to your brochure, divide content into a different panel. Then, add different colors on every panel for an eye-catching effect. You can use colors like black, white, and yellow or others to design a cool brochure.
Choose a horizontal layout
Often a trifold brochure comes in a vertical layout. However, you can change things up by opting for a horizontal instead. Check out various horizontal designs by brands for inspiration or create your own. The newness of this brochure layout is sure to cast magic on your audience.
Bring out the black & white charm
When you want to create a timeless effect on your customers, the charm of black & white goes a long, long way.
The best thing about a black and white brochure design is that you can print it with ease. It means you will cut down your printing cost.
Experiment with a funky texture
Something looks missing or boring in your brochure design? Spice things up with a funky texture. For example, use a super funky texture on the cover of your trifold for visual effect. Or, you can use it as a background to break the monotony.
Add fun shapes
don’t worry if you have no images to add to your trifold. You can use fun shapes by building a creative pattern with them. Or put them strategically around the layout for easy navigation. Relevant shapes give your brochure a visual interest.
Use the grids
Are you new to design? Working with text-based brochure content can be challenging. To make things easier, use a grid-based layout and organization. A layout having more column grids looks not only appealing but also offers a great design solution.
Working with text-heavy content can be a challenge, especially for those new to design. Make things easier for yourself and use a grid to facilitate laying out and organizing information.
Add beautiful imagery
You can use carefully curated photographs to use on your brochure. But make sure the imagery is of high quality. You can check out some free stock photography sites for the same. When you work with a photograph, pay close attention to its finishing, right from cropping to resizing. Every photo you use should look well-curated.
Choose beautiful typography
If you don’t have photographs to include in your brochure design, no problem. You can go with a beautiful typeface. Pay attention to the size and style to create an eye-catching design. You can explore various templates focused on typography to create a piece of art.
Add oversized design elements
Everything you add o your trifold brochure doesn’t have to be small. You can add contrast by including large design elements. Content that you want to highlight can be made larger for quick attention. Always put some thought before making any content prominent or bold.
Use a monochromatic effect
Sometimes, the color gives headaches. Ditch the idea of pairing various colors in your brochure design. Instead, use a single color. Style your typeface in it, use it as a color filter for your photographs and a background. This all creates a monochromatic trifold design.
Overlay elements
The elements you use in your trifold don’t need to stay at a distance. You can use overlaying tricks to make them appear visually attractive. A little overlay method can go a long way in creating stunning designs.
Use large fonts
Typefaces set at bigger sizes create a dramatic effect. Choose a beautiful font family and enlarge its size to make a bold statement. But think a bit about the content before highlighting it with a large typeface. The big size will pop it off the page and remain in your viewers’ minds for longer.
Include illustrations
Add illustrations in your trifold brochure design to spice up the things. They tend to add a gorgeous touch to the brochure. Choose the illustrations based on the theme and mood. Select a style that goes well with your content.
Add fun icons
To make your trifold look attractive, you can create a set of icons. Consider the topic or the content of your trifold brochure before creating one. You can create one from scratch or use shapes for that purpose. Or, there is always the option to download icons for free from some sites.
Crop photos wisely
Adding photos to your brochure doesn’t mean choosing the imagery and put it in a brochure panel, and you’re done. It means you need to crop your photographs more wisely. Think before cropping, as you don’t want your imagery to convey the wrong message.
Design your brochure creatively
The panels of a trifold change when opened or closed. So, you need to think about how your brochure will look when flipped. Design something that looks great in both conditions. You can take inspiration from many other trifold brochures out there on sites like Designhill, Canva, and more.
Conclusion
When created with consideration, a trifold brochure design can go a long way in telling your brand story. You can cast a magic spell on your viewers using the right fonts, icons, photos, and illustrations. Whether you use a brochure maker or take the help of a professional designer, you need to get your message right.
